More Than Said. is a solo product marketing and go-to-market consultancy led by Shannon Kearns, based in Austin, TX and working with B2B and B2C startups worldwide.
The practice helps founders and marketing leaders anchor meaning before messaging, sharpen positioning, and build go-to-market strategies that actually move deals, not just talk about the product.
Shannon has led nearly 20 product launches, served as founding PMM three times, and helped three companies reposition to multi-product. All work is done personally. No assistants, no contractors, no outsourcing.
Explore services and pricing or read the product marketing consultant FAQ. Founders can start with Founder Advisory or the free Go-to-Market Readiness Assessment.
More Than Said is Shannon Kearns' product marketing and go-to-market consultancy.
Shannon works with B2B & B2C Tech companies to help them bring new products to market. Positioning, messaging, product launches, and go-to-market strategy. Shannon also works with a select few consumer goods companies.
One senior consultant, embedded, working by project, fractionally, or in an advisory capacity. No outsourced work.
Shannon Kearns is a product marketing and go-to-market consultant based in Austin, Texas, and the founder of More Than Said.
Thirteen years in marketing, eight of them specifically in product marketing, across nine industries and nearly twenty product launches.
She has been a founding PMM three times and helped three companies reposition to multi-product. She was named a Top Product Marketing Consultant of 2025.
Shannon builds the foundation a go-to-market runs on: who the customer is, what the product does for them, what to say about it, and how it reaches the market.
In practice that means positioning, messaging, customer and competitive research, launch strategy, and the go-to-market plan itself.
She does the thinking and the making. There is no account manager in between, and no junior team doing the work while a senior name sits on the kickoff call.
Two groups: B2B SaaS companies, and small B2C technology and consumer goods companies bringing a flagship product to market.
On the B2B SaaS side, that is companies bringing new products to market, repositioning products, or scaling a product line. Mostly hybrid or strictly product-led motions. Typical clients are under $10M in revenue, though larger companies come in too when they lack PMM support for a specific part of the business.
On the consumer side, it is small companies only, bringing a flagship product or product line to market. That work runs heavy on go-to-market strategy. For teams without the in-house resources, it also covers demand gen, brand, and web.
The gap between having a good product and being able to explain why anyone should care.
It shows up in recognizable ways. Six people at your company describe the product six different ways. The website converts but confuses. Ads run but you cannot tell which message is working. A launch shipped and nothing happened.
Those look like execution problems. They are almost always foundation problems.
Book a call. There is no form gauntlet and no discovery deck.
The first conversation is about what you are trying to do and whether this is the right kind of help. If it is not, she will say so and point you somewhere better.
Most engagements begin with a go-to-market readiness review and diagnosis or a Product Positioning & Messaging Sprint, depending on how much foundation already exists.
Usually within two weeks, depending on current client load.
Fast starts happen. So do waits. She takes a limited number of clients at once, because 10 to 25 hours a week per client is what embedded actually costs.
See more answers on the product marketing consultant FAQ.