More Than Said offers eight services, usually sequenced rather than picked from a menu. Every engagement is delivered personally by Shannon Kearns.
A go-to-market readiness review and diagnosis is a two to three week diagnostic of whether you are actually ready to go to market, and where the gaps are if you are not. It is the fastest way to find out whether the more expensive work is even necessary yet.
A Product Positioning & Messaging Sprint runs six weeks, from research through to a locked positioning and messaging framework the whole company can run on. Typical deliverables include competitive positioning, ICP definition, messaging frameworks, and a GTM-mapped product story. Sprints also cover repositioning and multi-product narrative work for companies expanding beyond a single product.
A Go-to-Market Strategy engagement runs four or more weeks: ICP definition, competitive positioning, channel strategy, and the motion that gets the product to the right buyers. Scope and timeline vary.
Customer & Market Research runs about two months: competitive landscape, customer and buyer research, review and support-ticket mining, and stakeholder interviews, delivered as a state-of-the-state your team can act on.
Product Adoption & Expansion runs one to four months, for products that shipped but are not being adopted, or product lines expanding into a second and third motion.
A Product Launch engagement runs two or more months, depending on how far out from launch you are, of end-to-end launch readiness for B2B and B2C tech teams 30 to 90 days from launch: launch strategy, tiering, cross-functional enablement, sales and CS content, launch-day orchestration, and post-launch measurement. Fractional PMM Support and Founder Advisory are the ongoing options, for teams that need senior product marketing without a full-time hire.
Explore services and pricing or read the product marketing consultant FAQ. Founders can start with Founder Advisory or the free Go-to-Market Readiness Assessment.
Eight, and they're often sequenced rather than picked from a menu.
Most engagements start with one of these and expand once the gaps are visible from the inside.
Starting prices, because scope genuinely varies. Everything is priced by project rather than by the hour wherever possible.
| Engagement | Timeline | Starting at |
|---|---|---|
| Customer & Market Research | 2 months | $10,000 |
| Product Positioning & Messaging Sprint | 6 weeks | $6,000 |
| Go-to-Market Strategy | 4+ weeks | $10,000 |
| Product Launch | 2+ months | $18,000 |
| Product Adoption & Expansion | 1–4 months | $8,000 |
| Fractional PMM Support | Monthly | $3,000/month |
| Founder Advisory | Monthly | $800/month |
Go-to-market readiness review and diagnosis engagements are scoped on a call, since the right depth depends on how much already exists.
What moves the number: how many stakeholders need interviewing, whether it's one product or a portfolio, whether the engagement carries through execution or stops at the framework, and how fast you need it.
Engagements that run positioning all the way through execution and market testing typically land between $25,000 and $50,000.
Six weeks.
Two weeks of discovery, then four weeks building and pressure-testing the framework with the people who have to use it.
Six weeks is shorter than most consultants quote for this, and that's deliberate. Positioning work has a long history of taking two months and producing a deck nobody opens. There's no reason for it to take that long now.
For engagements that carry through to execution and market testing, plan on two to three months total. Building the foundation and then leaving before anyone has tested it in market is delivering half the value.
Two months at minimum, and it depends on where the team is in the launch process.
Some teams bring Shannon in four weeks before launch. Others bring her in four months ahead. Earlier is better, and less runway just means less room for customer insight and strategy before execution has to start.
The engagement covers launch strategy, messaging, positioning for the launch, sales and internal enablement, asset development, message testing, and the launch itself. How much of that fits depends on the calendar.
A two to three week diagnostic that answers one question: are you actually ready to go to market and start scaling, or not?
It covers what's known about the customer and market, product positioning and the use cases worth focusing on, the customer journey end to end, sales and marketing readiness, and where money should go first.
The output is a clear read on where the gaps are and what has to get filled before a go-to-market strategy is worth building.
It's the fastest way to find out whether the expensive version of this work is even necessary yet.
Three models, chosen to fit the problem rather than the other way around.
Project. A defined scope with a defined outcome. A sprint, a launch, a readiness review and diagnosis. Fixed price, fixed timeline. Most engagements start here.
Fractional. Embedded with your team on an ongoing basis without a full-time hire. Used most often for leave coverage, a gap between hires, or a team that needs senior product marketing but not forty hours of it. You get access on Slack and email every day, weekly written updates on what shipped and what's next, and someone in the meetings that actually matter.
Advisory. A thinking partner rather than a doer. Regular sessions with founders and leaders working through positioning, market, and go-to-market decisions. Lighter touch, lower cost, and the right fit when you have a capable team and need judgment rather than hands.
Plenty of engagements change shape partway through. A project becomes fractional, or advisory becomes a launch. That's normal.
Documents your team uses, not a deck that gets presented once.
Depending on scope: a state-of-the-state research summary, positioning framework, messaging framework with claims and proof points, ICP and early customer profile definitions, competitive analysis, customer journey maps, launch plans and timelines, sales enablement materials, website messaging recommendations, and message testing plans.
The measure that matters is whether the work gets used after the engagement ends. On one recent engagement the messaging framework became the client's internal source of truth and was turned into a training module in their LMS. That's the bar.
Discovery, and it's the part that makes everything after it work.
Competitive research. Existing customer conversations and support tickets. Reviews, and Reddit, because for consumer especially that's where people say what they actually think. Then stakeholder interviews across the business: VP of sales, VP of marketing, VP of customer success, the founder or CEO, a few salespeople if relevant, product managers, and whoever owns brand.
The output is a state of the state. What's known, what's assumed, what contradicts, and what nobody has decided.
Onboarding is deliberately front-loaded. Week one usually runs well past the hours on paper, because relationships and context are what make the rest of the engagement fast.
See more answers on the product marketing consultant FAQ.