Founder Advisory is ongoing, senior product marketing and go-to-market strategy for early-stage founders — a thinking partner rather than a pair of hands.
Regular working sessions on positioning, market, and go-to-market decisions, with access between calls for the questions that come up in real time.
Regular working sessions with a founder on positioning, market, and go-to-market decisions. A thinking partner rather than a pair of hands.
It fits founders who have a capable team and don't need someone to do the work, but do need someone who has seen this pattern before to pressure-test the direction.
Lighter and less expensive than a full engagement, and it can convert into one if the work turns out to be bigger than the conversation.
Maybe, and it's worth being honest about which kind of early you are.
Genuinely too early: no customers, no product in market, and the product definition still changing every few weeks. Positioning something that's still moving won't hold.
Not actually too early: you have some traction, a handful of customers, and no idea which of them is the one to build the business around. That is the right moment and most founders blow past it.
The most common founder version of this: "I feel like I'm maybe a little bit too early and I don't want to educate the entire market on what I'm building." That's not an argument for waiting. That's an argument for picking a narrower early customer profile who doesn't need educating.
A structured test of one specific go-to-market hypothesis before you commit real money to it.
The shape: pick a single early customer profile, define the value you think they'll respond to, decide what would have to be true for it to work, run it small, and read the result honestly.
It's the alternative to the two default options, which are usually to spend nothing and stay stuck, or to spend a lot on a strategy nobody has tested.
Some founders want to have their own conversations first and land one thing before formalizing anything. That's a legitimate path and sometimes the right one.
Founder advisory starts at $800 per month.
It's the lowest-cost way to work together, and it's priced that way deliberately. Founders at this stage are choosing between paying for advice and paying for the thing the advice is about.
There's also pro bono work with Austin-based founders. If you're building something genuinely interesting and the budget isn't there yet, it's worth asking.
Yes.
Some problems get solved in an hour. If yours is one of them, an engagement would be an expensive way to find that out.