Shannon Kearns is the founder and sole consultant at More Than Said., an Austin-based product marketing and go-to-market consultancy. Every engagement is delivered by Shannon personally. No assistants, no contractors, no outsourcing.
For 13 years, Shannon has helped startups and scale-ups figure out not just what to say, but how to actually win in their market: understanding the competitive landscape, identifying which buyers are winnable now, and building the GTM motion to reach them.
Her unfair advantage is the combination of demand generation roots, a behavioral science brain, and a storytelling heart. She has led nearly 20 product launches across B2B and B2C, served as founding PMM three times, helped three companies reposition to multi-product, and worked across nine industries.
Shannon was named a Top Product Marketing Consultant of 2025.
Explore services and pricing or read the product marketing consultant FAQ. Founders can start with Founder Advisory or the free Go-to-Market Readiness Assessment.
Judge it the way you would judge any senior hire: the level she operates at, the track record, and whether the fit is right.
The level: 13 years in product marketing, three times a founding product marketer, nearly 20 launches across B2B and B2C, and named a Top Product Marketing Consultant of 2025. She works alongside the senior leadership team, the founder, the CEO, the CPO, the head of sales, and makes the calls at that altitude rather than waiting for a brief.
Aaron Welch, CEO and Founder: "After 25 years in marketing, I didn't truly understand world-class product marketing until I worked with Shannon. She is sharp, creative, organized, and deeply detail-oriented."
Schuyler Vink, Founder: "Shannon took us from a product that was trying to do everything to a product that solves one problem REALLY well, and this was truly a game-changer. These are the types of insights you only get from someone who's been around the block a few times."
The fit: she is the right choice for a small team that needs the positioning, launch and go-to-market decisions owned by someone who has made them before, and who will help drive those decisions with your team.
She is the wrong choice if you want an agency, or someone junior to execute a plan that already exists, or a full-time hire.
Thirteen years in marketing, eight in product marketing, across nine industries and nearly twenty product launches.
She's worked in product-led, sales-led, and hybrid organizations, and has been the only product marketer supporting five products and fifteen product managers at once. That kind of role is where the generalist habit comes from.
The range is deliberate. She's done demand gen, advertising, and brand work alongside product marketing, which means positioning work arrives with a realistic sense of what will actually be executable downstream.
You get the senior person doing the work, not selling it.
The common frustration with firms is the gap between who runs the pitch and who runs the project. That gap doesn't exist here, because there's one person and she's in the room.
The trade is real and worth naming. A firm gives you more hands and more channel specialists. A solo consultant gives you continuity, direct access, and someone who knows your business well enough by week three to catch the thing nobody else caught.
For high-volume execution across many channels at once, a firm is the better answer. For deciding what to build the execution around, one senior person beats a team every time.
B2B SaaS companies under $10M in revenue, and small B2C technology and consumer goods companies bringing a flagship product to market.
On the B2B side that is mostly hybrid and product-led motions, with technical products that have complicated value propositions. Larger companies come in when they need PMM support for one area of the business. On the consumer side it is small teams only, where the work runs heavy on go-to-market strategy.
Most of the work happens when something new is going to market, though repositioning an existing product is common too.
Across nine industries and nearly twenty launches, the pattern that repeats has nothing to do with vertical: a technically strong product that the market can't quickly understand.
By working like a team member rather than a vendor.
Access on Slack and email every day. In the meetings where decisions get made, and deliberately not in the ones where she'd just be listening. A written update at the end of every week covering what got done, what's next, and what's blocked.
Past clients consistently report not noticing the difference. Not because the hours are hidden, but because responsiveness and context matter more than seat time.
Onboarding is hands-on and front-loaded: thirty to forty-five minute conversations with every key stakeholder in the first week, which usually means week one runs well beyond the hours on paper.
Austin, Texas. Clients are remote, across the US and internationally.
She also does pro bono work with Austin-based founders building something interesting.
See more answers on the product marketing consultant FAQ.